Is Your Offer the Problem? Introducing OfferScore

Every week, we talk to trucking companies trying to hire drivers. Different fleets. Different markets. Same question in the back of their mind.

Is our offer good enough?

How does it actually compare to everyone else hiring right now?

Most recruiting conversations skip past that. Instead, they focus on symptoms.

Not enough leads. Drivers are not answering. The market is tight.

Those things matter, but they are rarely the real issue.

The bigger problem is uncertainty. Most companies are recruiting without knowing where their offer stands in the market. They are guessing whether their pay, home time, lanes, and benefits are competitive.

That blind spot creates friction everywhere else.

You can have great ads, fast follow-up, and solid recruiters, but if your offer does not stack up against what drivers are seeing from other companies, recruiting will always feel harder than it should.

We’ve finally found a way to fix that.

Introducing OfferScore: Your Recruiting Reality Check

We built OfferScore for one simple reason: to give trucking companies an honest, data-driven answer to the question, “Is my offer competitive?”

OfferScore is a free tool that lets you anonymously and objectively score your driver job offer against the current market. No hype. No sales pitch. Just data.

Here’s how it works:

1. You enter the details of your job offer: Route type, freight type, compensation, hometime, benefits, and experience requirements.

2. OfferScore analyzes the market: It scans thousands of similar job postings across the country to create a real-time competitive landscape.

3. You get an instant score: In about 60 seconds, you get a score out of 100 that tells you exactly how your offer stacks up.

But it’s more than just a number.

From Score to Strategy

OfferScore also gives you actionable insights you can use immediately:

• Strengths and Weaknesses: It clearly identifies which parts of your offer are helping you (e.g., “Your pay is in the top 10% of the market”) and which parts are hurting you (e.g., “Your hometime is in the bottom 20%”).

• Actionable Recommendations: It provides concrete suggestions on how to improve your score, so you can make targeted adjustments instead of guessing.

• The Big Picture: It helps you finally determine if your recruiting struggles are caused by the offer itself or by your downstream execution. If you have a high score but still can’t hire, you know the problem isn’t what you’re offering—it’s how you’re recruiting.

Who Should Use OfferScore?

• Companies struggling to get applicants: Find out if your offer is repelling drivers before they even apply.

• Companies planning to expand: Analyze a new market before you enter it and design an offer that wins from day one.

• Companies that are hiring but want to improve: See if you can attract higher-quality drivers by making small tweaks to your offer.

• Companies that think they have a great offer but still have empty trucks: Get the data to prove it, and then start looking at your recruitment process.

Stop Guessing. Start Knowing.

You can’t fix a problem you don’t understand. Stop blaming the market, the drivers, or your recruiters until you know for certain that your offer is competitive.

Take 60 seconds. Run your offer through OfferScore. Get your free, honest score and see where you really stand.

👉 Check Your OfferScore Now