Social Recruiting: How to Find 100s of Drivers (without Job Hoppers)

Our client used Social Recruiting to grow 110% in three years, all while recording measurable increases in productivity and retention.

Today, we’ll explain exactly how that happened, and how you can do it too.

The Unspoken Fact…All The Best Drivers Are Already Employed At Your Competition 

When we ask companies what their ideal driver looks like, they all respond the same: Clean MVR, Loyal, Hard Working, etc.

Does that answer sound familiar?

In our opinion, that’s the unspoken fact of driver recruiting: All the best drivers are currently employed at your competition.

If you are contacting drivers based on employment status, you’re automatically limiting your driver pool.

Drivers that are looking for a job are usually looking for a reason. You’re struggling to find your perfect candidates within your driver leads simply because they’re not there.

Where’d All the Good Drivers Go?

First of all, let’s make one thing clear: There are good (even great) drivers in your area. They’re just not looking for a new job.

Great Driver = Great (Current) Job

That means, to attract these great drivers, you need to go outside normal job-searching channels. If you could contact every driver in your area, not just those on job hunting sites, you should see something closer to this:

We use Social Recruiting to do just that.

The 3 Steps to using Social Recruiting to Expand your Qualified Driver Pool

There are three steps to successfully deploy Social Recruiting, and avoid the pitfalls that normally accompany social media advertising.

Step 1 - Proficient Digital Marketing Strategies and Practices

Social Recruiting requires the use of social media advertising at its base. This presents an interesting challenge that requires two things: Digital marketing prowess AND comprehensive industry knowledge.

The fact is, any industry-based company that attempts social media marketing without the correct background and training is likely to waste significant time and money on the unforgiving platforms.

Entire companies are created to effectively run social media marketing campaigns. Attempting to do so without the proper experience or knowledge will most likely result in failure.

Similarly, digital marketing agencies that attempt truck driver recruiting without understanding the complexities of the industry are likely to miss the target and will inevitably drive up costs and lower effectiveness.

Engaging a team that has both digital marketing expertise AND logistics industry experience is the first crucial step to successfully using Social Recruiting.

Step 2 - Greater than Average Follow Up

Social media marketing by itself is not likely to succeed as a lead recruiting channel. Alone, it will likely be much more expensive than competing channels.

That’s why an exceptional follow up system is necessary for the overall success of Social Recruiting.

Firstly, leads must be filtered as they are entering the system to remove any obvious unqualified candidates. Non CDL, under experienced, etc. should be removed before entering the system.

Second, automated contact is essential for the success of social ads. Drivers will engage with your ads at any time of the day or night. Automated response ensures they receive contact right away, greatly increasing your chances of speaking with them.

Step 3 - Long Term Nurturing

Lead generation on social media can be expensive. We still, for all the reasons listed above, think it’s one of the best ways to find new drivers.

However, all steps that can reduce overall cost should be taken. Long-term nurturing, or lead farming, is one of those steps.

However you choose to follow up with your leads, the system should come equipped with mass text and email capabilities. These are leads that you have paid advertising costs to have access to. Long term lead farming will ensure you get all the value possible from the drivers you’ve contacted.

Building a contact database, and ultimately driving ‘free’ leads from that contact list, is an essential step of Social Recruiting that will take your program to the next level.

Start Getting Great Drivers Now.

Social Recruiting is one of the best driver lead generation strategies currently available. Although it is filled with complexities, following this guide will ensure you’re set in the right direction. However, there’s no need to tackle this new initiative on your own.

Our team here at M3Traffic is uniquely positioned to successfully implement effective Social Recruiting programs (it’s our whole business).

Years of digital marketing experience, targeted directly to drivers, has placed us lengths ahead in the trucking social advertising space.

Our Automated Lead Interaction System, or ALIS, has been custom built to contact leads as quickly as possible, and comes integrated with mass text messaging and emailing capabilities.

We’d love to connect and see if we’re the best fit to help launch your Social Recruiting program. Click the link below to schedule a free chat to find out more.

Happy recruiting!