I sent a marriage app before the first date

Imagine receiving a marriage proposal before even going on your first date. Sounds absurd, right? Yet, in the trucking industry, this same type of thing is happening every day…

Let Me Explain

Imagine this. I’m on a dating app and find someone I like based on their little description and picture. The connection is mutual, so we decided to schedule our first blind date.

Then, me being so excited, I take a unique approach to move this relationship along faster and make sure it can end up where I want - MARRIAGE.

So, before even meeting the date or talking outside of some texts, I send her a marriage proposal and application. Afterall, I want to be very upfront about what I’m looking for and I also want to make sure she is qualified.

I mean, we’re talking the whole 9 yards here. I’m going to run a background check, drug test - I gotta make sure she’s going to be safe in my home when we get married.

Besides, if she doesn’t fill it out, I’ll see that she lacks commitment anyway.

So surprisingly, she didn’t fill it out. Then I still showed up for the date at 6 on Friday…and I had dinner alone and never heard from her again.

I don’t know why, I’m a very pleasant guy.

SOUNDS COMPLETELY ABSURD, RIGHT?

No dating scenario ever goes like that!!! - EVER!!! (if you got married that way, please reply and tell me about it)

Yet, in our rush to recruit drivers, this is what some people are doing. Let’s break this down in steps.

1. Driver sees a picture of your truck and a short description about you online

2. Driver is intrigued and clicks the interested button, or sends you a resume

3. You send the full DOT application requesting years of employment history, everywhere they’ve lived, and enough information to clone this human.

4. A couple drivers fill it out and you are frustrated because none of them are qualified.

I just want to throw this out there, when put in this context and thinking about this logically…If a driver is so desperate for work that he or she is willing to fill out that application before actually talking to me and knowing what my company is about, they might not be the best fit driver for me.

Besides, that application does nothing to tell you about how they will fit in with your culture and if they will be pleasant to work with. Only having a conversation will tell you that.

Let’s look at a new approach

1. Driver sees a picture of your truck and a short description about you online

2. Driver is intrigued and clicks the interested button, or sends you a resume

3. You immediately reach out via SMS and call to schedule an informal chat (kinda like a first date).

4. On that first call, you provide some detailed information, get to know the driver a bit, and make sure they are qualified.

5. THEN…assuming you like them, you send the full DOT application.

As we’ve worked with dozens of companies, switching to this approach helps get more filled apps, fill seats faster with QUALITY drivers, and eventually leads to higher retention rates.

We call this new approach AMP Recruiting™ and has been the foundation for all the fastest growing fleets and fully staffed companies that we’ve had the pleasure of working with, or talking to.

If you want to learn more, or see how it will work for you-

SCHEDULE A DEMO