How We Lowered Cost Per Lead by 68% (While Getting 6x the Leads)

This article shows step by step how we took a client’s social media advertising to the next level while saving them 68% cost on each lead.

Those numbers aren’t unusual either. It’s not uncommon for our clients to see reductions in CPL of anywhere from 30% - 90% and see account changes like this:

Step 1: Monitor Social Media Ads Daily

If you're currently running your own social media ads, monitoring your ads every single day might sound daunting. if you have an agency running your ads, ensuring that level of dedication and engagement might be outside your control.

However, our experience has taught us time and time again that there can be no replacement for daily ad management. That includes optimizing ads as often as needed.

Ads tend to go stale at a rate of anywhere from two days to three weeks. Anything less than daily review and management opens your account up to costly inefficiencies.

Step 2: Automate Your Follow Up

The best way to drive down your cost per lead is to increase your conversion rate of the number of people you talk to. Raising your rate of response is easily the best and fastest way to increase your conversion rate. Responding to an interested lead within the first 5 minutes can increase your conversion rate by up to 90%.

Drivers will be engaging with your ads at all hours of the day and all hours of the night. Unless you're ready to staff an entire team that works around the clock, the only way to consistently respond to leads as soon as possible is to automate your responses.

However, be careful. This step must be done very carefully to ensure the driver applicants still feel a human connection and recognize they are important and worth your time. any chance you can get to reach out in person should be taken.

Step 3: Test New Ad Copy and Creative

Finally, don't be afraid to test and experiment with new types of copy, imagery, and engagement strategies. Test adding emojis, such as check marks and other attention grabbing symbols, to your ad copy.

If you are working with an agency, providing them with approved ad copy and updated images is the best way you can influence your ad results. Be sure to partner with an agency that understands the importance of working with you to get the best pictures for your trucks, your drivers, and your company.

Your digital marketing agency should be prepared to consult with you on how to obtain good photographs and instruct you on what will work best.

Getting Started Now

Properly implementing any one of these three steps is sure to increase your advertising efficiency and lower your cost per lead.

However, only through the proper application of all three steps will you be able to reach the level of improvement that our clients see on a day-to-day basis.

The best thing you can do now is to ensure that you partner with an agency or vendor that is capable of properly executing each one of the three steps written here. (Shameless plug, we don't require contracts and promise to guarantee results within the first month).

Click on the scheduling link below to have a free conversation about whether M3Traffic would be a good fit for your company.