3 Reasons Automation is the Future of Social Advertising

Not every company will benefit from automated lead engagement.

Automated lead engagement is only effective when implemented by companies who are effectively running their social media recruiting campaigns and are highly organized and data-driven.

If that sounds like your company, here are the three reasons you should be implementing automated lead engagement:

1. Responding to Applicants Quickly Cuts Through the Competition

A driver who is interested in a new position can receive upwards of 15 outreaches per day. unless you are responding to their interest within minutes, you are likely being lost in the shuffle.

The only way to guarantee consistent, rapid response is to automate your lead engagement.

Your recruiting team is at their most effective when they are doing what they do best: speaking with drivers.

Your business is losing money, and your recruiters are losing precious time, if they have to spend hours each day attempting to contact the same leads over and over again.

Automating your engagement not only ensures that your leads hear from you minutes after submitting their application, it also allows your department to scale as your recruiters’ time is used more efficiently.

Additionally, if at all possible, your automations should be capable of scheduling drivers directly on your recruiters’ calendars. This will maximize all of the benefits listed above. 

2. No One Wants to Answer the Phone Anymore

People, drivers included, are more and more reluctant to answer a call from phone numbers they do not already have saved. In fact, some sources have stated that scam phone calls have increased over 113% in the last 5 years. 

With numbers like that, it's no wonder that a typical recruiter will take 2 - 5 attempts before contacting a new driver lead.

Adding automated text responses to your recruiting process eliminates this problem. Even if you prefer that your recruiters contact your leads personally, having a text sent out automatically greatly increases the likelihood of the driver picking up the phone when your recruiter gives them a call.

3. You Will Soon Be Competing With AI

It's hard to miss all the buzz and developments around the topic of artificial intelligence. Speaking plainly, being the last company in your industry to adopt artificial intelligence tools places your recruiters at a great disadvantage.

Truck driver recruiting is a highly competitive industry, and your competition is working just as hard as you to get ahead in the game.

Not only are AI scheduling and engagement tools already very effective, they will only increase in efficiency as time goes on. Our AI Scheduling Bot already schedules 80-90% of all new leads on your recruiters calendars before they’ve even had to touch the lead.

Your company should make concerted efforts to be ahead of the curve and take advantage of the rapid pace of technological advancement coming in the next months and years.

Strive for Consistent Improvement

It's very likely that AI-assisted automated engagement is one a few ways that your company can improve its social recruiting.

If you would like to learn more about how automated lead engagement can improve an already excellent social media advertising campaign, click the link below to schedule a free call with our team here at M3Traffic.

We look forward to speaking with you!