When Simple Tweaks Make All the Difference

I was washing the car the other day, using a pressure washer that I'd had for over 15 years. Everything was going smoothly until I turned it off to apply soap. When I tried to restart it, the pull start almost ripped my arm off—it wasn't playing nice anymore.

This is the story of how fixing a small machine led to a major breakthrough in my business and could potentially revolutionize your recruiting process too.

Small Tweaks, Big Impact

Initially, I thought it might be the end for my old pressure washer. But upon inspecting the engine, I discovered that the valve clearances needed adjustment. These valves, crucial for engine operation, require a precise gap—just 0.20mm.

After adjusting the gap as slight as the thickness of a hair, the engine started up effortlessly. It ran like new, a reminder of how minor tweaks can significantly affect performance.

This engine went from not starting at all, to running like new
after adjusting something the thickness of a hair.

This principle holds true in business and life: sometimes, the smallest adjustments can yield the most substantial improvements.

A Business Case in Point

Around the same time, I applied this principle to my business. Our strategy to engage trucking companies was underperforming. By making just one minor tweak, our outreach efforts quadrupled—from reaching 20 contacts per week to over 80. This small change drastically enhanced our productivity and results.

Revamping Recruiting Efforts

Similarly, in recruiting, even well-established processes can benefit from minor adjustments. For instance, a trucking company we worked with had been downsizing for the last couple years because they were struggling to find qualified drivers.

Introducing them to our AMP Recruiting™ method not only filled their trucks within three weeks but also renewed their optimism about expanding their fleet.

We solved a 2 year problem in 3 weeks with one small tweak.

Adam shared his experience: "M3Traffic helped fill all of our trucks in less than three weeks after we got the ads rolling. It had been 2 years since we were able to find one good lead. Working with Mitch and McKay has been money well spent."

The Takeaway

If you're feeling like your recruiting engine is rough around the edges or just needs a smoother start, perhaps a small tweak is all you need. We're here to help analyze your strategies and suggest improvements. Sometimes, a tiny adjustment, whether through our solutions or something you can implement yourself, can make all the difference.

If you want to learn more, or see how it will work for you-

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